Partly because vans have to drive around, Whatsapp Number List which constantly replace the batteries. And because users handle the shared scooters carelessly, so that they are replaced much faster than scooters owned by an individual. Oops, not as green as the color of the devices suggests. Felyx scooters in Amsterdam. Complaints to the Whatsapp Number List Advertising Code Committee Complaints were therefore submitted to the Advertising Code Committee in 2021 about the advertisements and expressions on the website.
Both Felyx and GO used words Whatsapp Number List such as 'sustainable' and 'green'. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice. That claim is too absolute and, according to the Environmental Advertising Code, that is not allowed just like that. It must then be possible to prove and very well substantiated. Also read: Sustainable communication without greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible.
How green is an electric bicycle? An Whatsapp Number List scooter is therefore not so green because of the battery and these advertisements are not allowed because they are too absolute. But what about an electric bicycle and the statement 'nothing rides cleaner'? Gazelle used this in a commercial, in which the cyclists cycled between cars that Whatsapp Number List standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make.